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Anime's Media Mix: Franchising Toys and Characters in Japan



出版社 Marc Steinberg
ページ数 178ページ
コンテンツ形式 EPUB|PDF|TEXT|FILE
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Media mix - Wikipedia
References. Marc Steinberg, Anime's Media Mix: Franchising Toys and Characters in Japan. The book references and cites numerous sources on the subject
Transmedia storytelling - Wikipedia
History. The origins of the approach to disperse the content across various commodities and media is traced to the Japanese marketing strategy of media mix ...
A Brief History of Early Japanese Video Games - Game Studies
The Foundation of Geemu: A Brief History of Early Japanese video games by Martin Picard Abstract The paper offers a short history of the origins and the establishment ...




Anime's Media Mix: Franchising Toys and Characters in Japan